SCHOOL OF BUSINESS ADMINISTRATION

I. LIST OF UNDERGRADUATE PROGRAMS

– Business Administration

– Marketing

II. PROGRAM DETAILS

1. Business Administration

– Name of qualification: Bachelor of Business in Business Administration;

– Official duration in credits and years: 4 years, 139 credits;

– Language of instruction: English;

– Assessment/Accreditation Status: The program achieved AUN-QA assessment in 2012 & 2017 and achieved ACBSP accreditation in 2023.

Course list

2. Marketing

– Name of qualification: Bachelor of Business in Marketing;

– Official duration in credits and years: 4 years, 120 credits;

– Language of instruction: English;

– Assessment/Accreditation Status: in progress

Course list

III. COURSE DESCRIPTION

Principles of Marketing – BA003IU

The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, marketing information. international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.

Financial Accounting – BA005IU

Financial Accounting is the entry-level course which explores the basis of accounting that would be beneficial to student seeking a degree in the business area. Students will be introduced to the importance of accounting within the business environment and how accounting information can be utilized to facilitate business decisions. Students who decide to choose the Accounting and Finance major may go on to take the BA010IU-Managerial Accounting in the following semesters which will focuses on evaluating firms and other decision-making such as securities valuation, credit valuation, merger and acquisition analysis etc. based on the accounting data analysis.

Business Communication – BA006IU

This course is designed to provide students with a strong foundation in communicating at the workplace, focusing on: (1) communicating in the digital-age workplace, (2) developing business writing skills, (3) embracing professionalism at work, (2) developing business presentation skills, (4) preparing for successful job search, resumes, cover letters, and job interviews.

Fundamental of Financial Management – BA016IU

Fundamentals of Financial Management provides students with basic concepts of financial management. The course is provided based on foundation knowledge of financial accounting and economics. This course may fulfill requirements of the curriculum for  students majoring in  business administration in general; however, it is the foundation for students majoring in finance , banking and accounting. For those students that major in finance, banking and accounting, they can take higher level courses in finance after this course, to count for some, Corporate Finance, Financial Institutions and Market, Portfolio Theory and Investment Analysis, International Finance, Business Analysis and Valuation, etc. 

Quality Management – BA018IU

This course introduces the principles of quality management, with emphasis on cross functional problem solving; providing a basic understanding of the philosophy, conceptual frameworks and the tools of the Total Quality Management.

Business Ethics – BA020IU

This course introduces students to the relevance and importance of ethics and social responsibility in business. It aims to increase student’s awareness and understanding of ethical issues in business and to provide them with useful conceptual tools to guide analysis and decisions. After the completion of the course, students are expected to identify, think critically, and suggest solutions to ethical issues encountered at the individual, organizational, and societal levels.

Logistic and Supply Chain Management – BA022IU

This course aims to help students to understand the definitions of Logistics and Supply Chain and develop an understanding the concept and key points of Supply Chain Management.

Project Management – BA023IU

This course concentrates on how to manage a project besides discussing issues of project management. The course provides hands-on experience in various stages of the process of project management. The course is independent requiring no prerequisite course. However, the students may find techniques and knowledge from the course of BA164IU–Production and Operations Management useful. Students majoring in International Business, Marketing and Business Management may later take BA171IU–Risk Management and BA149IU–New Product Planning in the following semester, which will complement and foster the skills learned from this course and employ the project management knowledge the students have accumulated here.

E – Commerce – BA027IU

This subject will provide the general framework of online business; a framework that highlights the importance of online presence and how to make it in real world. The subject is designed to lay the groundwork for students to be active learners of E-commerce and to develop knowledge, capability and skills necessary for developing a sound online business.

Public Relations Management – BA031IU

The course provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. The course provides an overview of strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalization and technology on the field. Alongside with key figures in the PR profession, the course presents fresh view on corporate social responsibility, public relations and politics, corporate communication, globalization, not-for-profit financial and public sector public relations.

Sales Management – BA032IU

Problems, policies, and functions of sales management as the vital link between selling and marketing. Role of the sales manager in the development of a successful salesforce. Topics include territory and market analyses, compensation, sales planning, and control.

Marketing Research – BA035IU

This course is designed to give students a practical understanding of how marketing research is conducted and managed for optimal results. They will gain an understanding of key concepts in marketing research and an awareness of the relevant procedures and methodologies commonly used in this type of research. 

Customer Service Management – BA038IU

Customer Service Management focuses on professional services, services to consumers and business customers. BA038IU emphasizes on consumer behavior in a services context and on positioning services in competitive markets. Students majoring in Business Management and/or Marketing may go on to take BA045IU–B2B Marketing – in the following semester.

Customer service is an integral part of today’s service-driven business environment. It recognizes that many graduates will work in the service marketing sector and that an understanding of customer service management issues in this area is of essential. The objective of this course is to provide participants with a deep appreciation of services marketing and customer service management decision making issues. Key topics of study include: consumer behavior in a service context, applying the 4Ps to services¸ managing the customer interface, and implementing profitable service strategies.

Service Marketing – BA044IU

The Course aims at providing an effective strategies and techniques for marketing and managing different types of service organizations including dynamic interrelationships among service processes, customer behaviors, core and supplementary elements of service product, marketing price, communication tactics, options for delivery service, roles of people and technology.

B2B Marketing – BA045IU

B2B refers to marketing activities that are directed toward businesses, governments, and notfor-profit organizations – as opposed to consumers. This course enables students to understand specific issues and problems faced firms by having organizations as customers; get to know some tools and concepts with which firms analyze and answer to these challenges; acquire the capability to identify and analyze some underlying mechanisms of the challenges on business markets. An important aspect of that is how it can best handle its relationships with other firms (its customers). Key topics of study include: business market processes and strategies, management of customer lifetime value and strategies, management of value and market offerings, sustaining customer relationship and network positions and the international dimensions of business markets.

International Financial Management – BA051IU

This subject will provide the general framework of international finance; a framework that highlights the fundamentals of international finance theory (e.g., exchange rate determinants, foreign exchange exposure, foreign exchange markets, interest rate parity). The subject is designed to lay the groundwork for students to be an active learner of international finance and to develop knowledge, capability, and skills necessary for making sound financial decisions for a multinational firm.

Corporate Finance – BA054IU

Corporate Finance is the second undergraduate course in Finance. Its prequisite is BA016IU – Fundamentals of Financial Management.  The course stresses the theoretical foundations of corporate finance.  In addition to the standard fare of capital budgeting and capital structure this course includes topics such as the market for corporate control and the use of derivatives in managing corporate risk.

International Economics – BA068IU

The International Economics course examines the fundamental issues of trade, the exchange of goods, services, people, capital, and technology between countries. In this course, topics will focus on aspects of trade such as: causes and effects, theories of trade, and the role of trade in the economy.

Statistics for Business – BA080IU

This course is an introduction to basic statistical concepts and methods that are widely used in economics, finance, accountancy, marketing, and business more generally. Emphasis is placed on applying statistical methods to draw inferences from sample data in order to inform decision-making. The course covers two main branches of statistics: descriptive statistics and inferential statistics. Descriptive statistics includes collecting data, summarising and interpreting them through numerical and graphical techniques. Inferential statistics includes selecting and applying the correct statistical technique in order to make estimates or test claims about a population based on a sample. Topics covered also include time series analysis. In this course, students will learn to solve statistical problems in an Excel spreadsheet environment. Students are also required to work in small groups; this will develop the skills required to work effectively and inclusively in groups, as in a real work environment.

Business Law – BA081IU

The course will provide students with legal knowledge on the business field such as how many types of business entities are there in Vietnam, how to manage and organize each type of the business entities, how to establish/re-organise/terminate the business entities, how to contract/perform/modify/terminate business contracts, and how to settle business disputes. From the beginning of the course to midterm examinations, students will be introduced to various forms of business entities in Vietnam. As a result, they will be able to choose the best form of business entities and prepare necessary dossiers for their business establishment to avoid difficulties caused by the authorities. After the midterm examination to the end of the course, students will discuss legal issues related to contracts and dispute settlement methods. From this, students will be able to ensure contractual validity when they enter into contracts, perform contracts in compliance with law and seek legal protection in the case their partners violate contracts. This will help students to create, ensure as well as maintain fairness in business activities. In case of disputes, students will be able to choose the best dispute settlement methods to settle their disputes which will save their time and money.

Brand Management – BA082IU

Brand Management focuses on Students majoring in Marketing. For study effectiveness students should study consumer behavior and marketing principle in advance which will provide student fundamentals for better understanding of brand management concepts.

Consumer Behavior – BA083IU

Consumer Behavior is designed for students to develop conceptual and theoretical understanding of consumer behavior.

Import Export Management – BA084IU

The basic objective of this course is to provide to students with the necessary knowledge, skills and foundations for acquiring a wide range of rewarding careers into the rapidly expanding world of Import & Export Management.

Advertising and PR – BA094IU

Advertising & PR course is to examine the world of advertising: its history, the planning and research functions, the techniques and execution of advertising, including creative and media strategy. The course helps learners address current issues, trends, and ethics facing the industry. This course involves the survey of the fields of public relations and advertising. It describes organizations, jobs, and functions in the industry. Also, it covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; strategies for media selection and message execution. It also involves introduction to research and regulation.

Leadership – BA098IU

Employing the interactive learning and problem-based teaching approach, this course emphasizes the interaction between lecturers and students. The lecture materials will help the students to preview the materials and to concentrate on listening and critical thinking during the lecture. This will help students to interact with the lecturer during the classroom. The sessions for presentations and discussions comprise company case studies as well as answering some theoretical and conceptual questions, which help the students to see how the concepts are applied in the real international business context. Students will present the case to the class and discuss with the peers.

Global Strategic Management – BA099IU

Global Strategic Management focuses on understanding of the strategic management process and how decision-makers select from strategic alternatives. Students practice analyzing organizations and their strategies in the global business environment.  It builds on, and extends the materials taught in BA 162IU – Strategy Formulation and Implementation (the prerequisite–partly covering strategic management process). Why do some firms perform better than others is a defining question in the field of strategy. It is widely observed that within industries some firms systematically outperform other firms facing similar opportunities and constraints. Examples include, Dell in PC, Federal Express in shipping, Southwest among airlines, and General Electrics among conglomerates. Even when industry conditions are poor some companies remain profitable while competitors barely survive. Why companies with apparently similar strengths and opportunities vary so widely on the same performance measures is still a question under debate.

Introduction to Business Administration – BA115IU

Upon the successful completion of this course students will be able to: Describe concepts that covered in the course such as how changes in the business environment influences on the firm, business ownership, different functions of management; Identify the concept which related to HRM and employees motivation as well as the characteristic of marketing mix; State the ethical requirements of business activities; Hold basic communication skills such as written and verbal communication; Recognize value and beliefs of others from different cultural context.

Introduction to Micro Economics – BA117IU

The study of Microeconomics focuses mainly on how households and firms make decisions and the interactions of these decision makers in the resource and goods markets. It seeks to explain the prices and quantities of individual goods and services produced. It also provides insights into how the economy works the economics of the environment, microeconomic reforms and an understanding of the effects of government intervention (regulations and taxes) on the economy and on various groups in society.

Introduction to Psychology – BA118IU

The course introduces principles and theories including methodology and brief analyses of topics from the fields of development, cognition and learning to motivation, emotion, individual and social processes.

Introduction to Macro Economics – BA119IU

This subject will provide the fundamental macroeconomic theories and concepts of economics as they apply within the contemporary work environment.

Business Computing Skills – BA120IU

This course is designed to combine knowledge of business and information technologies. It explores the breadth of Information and Communications Technology (ICT), including business hardware and software, professional computing ethics and behaviors as well as design information systems. Also, students will be knowledgeable about computing terminology, the fundamentals of database management, presentation graphics and an introduction to data analysis. The course will prepare students to work in a variety of industries, involving business administration, economics, finance, and accounting.

Principles of Management – BA123IU

Students will be provided with the fundamental theories and concepts of management as they apply within the contemporary work environment. The course is an introduction to the basic concepts on management roles such as planning and controlling, organization, leadership and motivation. Through this course, students will become acquainted with different management approaches and the challenges for management in the twenty-first century.

Organizational Behavior – BA130IU

This course examines the theory and practice of how and why organization behaves the way they do. The course analyses the factors that cause certain behavior within an organization and presents conceptual frameworks for the analysis of how such behavior influence decision making and organization effectiveness. Key topics of study include: the dynamics of people and organization, managing communication, social systems and organizational cultures, motivation and reward systems, leadership and empowerment, attitudes and its effects, interpersonal and group behavior, teams and team building, managing change, stress and counseling.

Business Game – BA140IU

Hubro Marketing Simulation helps students obtain an overall practical understanding of the marketing curriculum’s basic concepts and how marketing interplays with the rest of the business. The game addresses three skills, first, information literacy, as the students must manage various sources of information and interpret it according to set criteria. Second, the students are organized in groups, fostering collaborative, social and leadership skills. Yet, the game could be played alone and does not strictly qualify as a collaboration-demanding game. Third, the decision-making process requires problem-solving with no obvious correct answers or trial-and-error. A core task is to prioritize actions with limited resources and partially incomplete information. Students analyse customer segments, identify preferences and habits, invest in technology and product development, organize promotions and distribution channels, set prices and define a marketing mix to maximize sales. The game gives indirect feedback through company performance.

Marketing Strategy – BA142IU

Marketing Strategy focuses on the global environment forces and marketing strategies of multinational corporations (MNCs). It builds on, and extends the materials taught in Marketing Management. Students majoring in International Business and/or Marketing may go on to take Global Strategic Management in the following semester, which will dwell on matters related to management across cultures and strategic management of MNCs.

International Marketing – BA145IU

The course is designed to provide undergraduate students with up-to-date knowledge of international marketing issues that MNCs are facing. The course focuses on analyzing the cultural environment of global markets, assessing global market opportunities and developing global marketing strategies. It focuses on the understanding the dynamic environment of international trade; the impact of international environment on firm’s global marketing standardization versus local adaptation strategy; developing global marketing strategies, including planning and organizing 4Ps marketing strategies; implementing global marketing strategies, including negotiating with international customers, partners and regulators.

Interactive Marketing – BA148IU

This course provides an in-depth look at marketing from the standpoint of analyzing online campaigns, as well as examining the interplay between emerging technologies and changing consumer behaviors. In this course, social marketing (inclusive of blogs, wikis, and social networks), new media technologies (mobile platforms, gaming, VR, e-readers), and online measurement and promotion tactics (SEO, advertising metrics) will be explored. A key objective of this course is to give students a comprehensive understanding of how to integrate online marketing and communication with more traditional forms of the same.

New Product Planning – BA149IU

New Product Planning is the optional course for students who major in Marketing and Management. It is to introduce students with situations where the company has to face with decisions of whether they should develop new products at some point of time and how they could implement that new product development. Moreover, this course helps students understand basic and particular steps involved in the new product planning process. It is in this course that the students will have chances to solve practical problems as well as apply their creativity, critical thinking and decision-making ability into minor project, major project, case studies and group games. Students are encouraged to use their available knowledge of business management and marketing as well as other fields in this course. The course also requires students to be creative, pro-active and cooperative at all times, either in lecture hours or teamwork hours.

International Business Management – BA151IU

The International Business Management course provides students with a comprehensive overview of the economic, political, legal, cultural and social issues that affect business in a global environment. It also addresses effective models of global business and their implications.

International Business Law – BA152IU

This is a course covering a broad range of laws that impact international business transactions and, correspondingly, international business decisions.  Students will learn private and public international law and how it affects international business transactions. They will also be familiarized with basic principles of international dispute settlements. This course introduces to student basic principles of international trade, international sales… and international organizations in charge of international business affairs.

Internship – BA153IU

This course aims to gain practical working experiences, School of Business requires students to attend an internship program. This internship allows students to apply knowledge and skills acquired from learning at the university to practise and solve real industry problems. This is an opportunity for students to apply what they have learned into the real-world context. This will help students to consolidate their learning and experience professionalism in actual context as a good preparation for future career.

Entrepreneurship and Small Business Management – BA154IU

This course aims to provide a hands-on introduction to the scalable venture creation process for students with a strong interest in entrepreneurship. The course is designed for a variety of student interests. It directly addresses the concerns of students wanting to become entrepreneurs in the near or more distant future. It is also useful to anyone who expects to be interacting with entrepreneurs in their business careers. Finally, this course is useful for anybody with a curious mind and a willingness to combine serious analysis with creative thinking.

Multicultural Management – BA155IU

Multicultural Management provides extended discussion and training on cross-culture issues, especially in the business context. The prerequisite of the course is BA130IU–Organizational Behavior. BA155IU demonstrates the the framework to analyze different cultures that an international executive has to face to work effectively with colleagues from different sectors/regions/countries. Students with major of International Business who have taken the courses of BA006IU–Business Communications or BA098IU–Leadership may benefit from this course as well, since it open further dimensions to consider when the students wish to be more effective in communicating with or leading staff and co-workers from various cultures.

Human Resources Management – BA156IU

Examining the role of supervisory function in the housekeeping department, the course provides a thorough overview of maintaining a quality staff, planning or organizing, the technical details of cleaning a room, managing the laundry, and control of supplies and equipment The course examines mainly the theory and practice of managing human resources. It aims at providing an overview of the HR department, both strategic and everyday undertakings, to enable the business to readily have the right people for the smooth operations in the short term and long term. Key topics of study include: the strategic human resource environment; staffing and organization; enhancing motivation and performance; compensating and rewarding the workforce; and managing careers and work environments and labor relations. In general, the course presents the students with the standard process of HR management and also some best practices to perform the task efficiently.

Organizational Design and Change – BA158IU

This course addresses how to manage organization-wide structural and cultural changes that lead to organizational design(s) that enhance the effectiveness of the organization. We will explore change issues of managing growth, resistance, intervention phases, crisis management and intergroup conflict/power as well as organizational design issues of balancing innovation with predictability and decentralization with centralization.

Negotiation and Relationship Management – BA160IU

This course, BA160IU- Negotiation and Relationship Management, is designed for better understanding on the theory, processes, and practices of negotiation, conflict resolution and relationship management in order to be more effective negotiator in a wide variety of situations. This course examines how to create effective relationships in procurement and supply chains. It builds on and supports for BA151IU–International Business Management, BA154IU- Entrepreneurship and Small Business Management, BA084IU- Import Export Management, BA145IU- International Marketing and BA022IU- Logistic and supply chain management.

Business Research Methods – BA161IU

This course provides important topics in the area of research method. It introduces the whole research process, from formulation of research questions to research design and end up with report writing.

Strategy Formulation and Implementation – BA162IU

This course focuses on some of the important current issues in strategic management. It will concentrate on modern analytical approaches and on enduring successful strategic practices.

Production and Operations Management – BA164IU

This subject will provide students with sound theoretical and pragmatic approaches that will guide them in the formulation and implementation of corporate, business, and functional strategies.

Quantitative Methods for Business – BA168IU

This subject will familiarize quantitative approaches and mathematical optimization techniques used to address managerial and business issues.

Management Information Systems – BA169IU

The course comprises topics of management theory, information theory and system theory to explain how the business manages the information resource to achieve its objectives and goals. The course relates to the integration of business functions and strategic objectives, this explains the relationship to many courses like strategy management, marketing management, accounting management, human resource management, supply chain management, e-commerce, quantitative methods and so forth. A part of project management knowledge is also presented in the development of an information system. The course also requires the basic knowledge of WWW, Microsoft products such as Word, PowerPoint, and Excel.

Thesis – BA170IU

In the Bachelor Thesis course you show your acquisition of competences as mentioned in the intended learning outcomes of the BA-programme in Business Administration. 

If you have obtained 114 credits in the scheduled study pace you can start in April (4th quartile,); otherwise you start in September (if you could not do so in April).

The Bachelor Thesis course enables you to explore a topic of interest in detail and to demonstrate gaining in-depth knowledge and competencies as mentioned in the intended learning outcomes of the BA programme.

Risk Management – BA171IU

The Risk Management course focuses on two main parts. The first part deals with risk and different types of risks. It also focuses on alternative measures to deal risks. The second part mentions insurance as a measure to reduce risk. Both parts utilize many concepts and knowledge from the courses of Principles of Management and Business Statistics. Theoretical analysis will be based on concept of risk and special terms used in management. All these concepts and results are various parts of the management course. Besides, the insurance market, the calculation risk premium, probability can be found in the Business Statistics course.

Customer Relationship Management – BA182IU

The course provides knowledge to help you to build a strategy and to organize CRM in an organization by identifying one of the key elements of CRM such as customer intelligence, what we want to know about our customers. and how we will organize these processes.  After that, you will determine the CRM role in the marketing aspect. This course also discusses customer offerings, deciding to invest in a specific customer relationship and how to develop this relationship such as channels testing should apply to make sure what channels an organization can use in interacting with customers. From the customer’s perspective, an organization can develop a multi-channel strategy and decide how to organize these channels as well as the development of the Internet, including social media, marketing automation, sales force automation and service automation. Finally, the course emphasizes CRM systems and their application today as well as in the future.

Marketing Channels – BA183IU

Marketing channel, also called channel management, is one of the four key components of the marketing mix used by organizations to satisfy customer needs and optimize performance. Distribution strategy and deployment are seen as key differentiators in the increasingly competitive marketplace. Therefore, a solid working knowledge of marketing channel development, structure, and operation is requisite for an overall understanding of how marketing strategy is employed in the global economy.

Introduction to Sociology – BA197IU

Introduction to the Social Sciences is designed to introduce the student to the broad and exciting field of the social sciences which embrances a diverse mixture of disciplines of anthropology, sociology, psychology, economics, history, geography, and political science, ect. The course will focus on the field of sociology and its key themes as they relate to the study of management and business as well as modern society. This facilitates the development of awareness of the language and methodology associated with the study of the social sciences. This course will utilize an interdisciplinary approach to study and understand human behavior and various contemporary social issues.

Introduction to Hospitality Industry – BA198IU

This course will provide students with a basic introduction to the lodging and food service industry, while emphasizing its dynamic and ever changing nature. In addition, it introduces the role and function of major hotel departments along with basic management principles involved.

Legal issues in the Hotel and Restaurant Management industry – BA206IU

Equip learners with knowledge related to law and environment in Hotel – Restaurant business activities. General legal issues in Hotel and Restaurant business activities as well as legal issues for opening hotels and restaurants, for example: business license, food safety certificate, labor contract, etc.

Safety, Sanitation and Security – BA207IU

This course provides practical experience with the basic principles of safety, sanitation and security in food service industry. Emphasis is placed on personal hygiene habits, safety regulations and food handling practices (H.A.C.C.P) that protect the health of the consumer. Upon completion, student should be able to demonstrate appropriate safety and sanitation practices required in the food service industry.

In addition, this course also teaches students the safety and security processes and procedures required by the hospital. Areas covered will include infection control, blood born pathogens, safety, confidentiality and patient rights, emergency procedures, equipment operation and basic computer training.

Cruise Line Operation and Management – BA211IU

This course will provide an overview of the service and operations throughout the cruise industry. We will take a practical yet analytical approach to understanding cruise ship operations and service. We will take a look at the many different departments that come together to create memorable experiences for its guests. This course will take a look at management and operational structures onboard a ship. We will also analyze the customer service systems and passenger profiles aboard different fleets. In addition, we will look at how a cruise line manages food and drink, hotel, entertainment and other departmental operations. Not overlooked and certainly most important we will understand topics that pertain to health, safety and security for all passengers.

Conference and Event Management – BA223IU

This course introduces students to the fundamentals of catering and special events. It focuses on the role of catering and event planning, how to organize important events and their specific regulations and characteristics.

Leadership and Management Skills in Hospitality Management – BA226IU

The course provides a foundation of knowledge for the position of a manager in the hotel and restaurant industry combined with each professional skill. Students are equipped with knowledge to work with managers, customers, employees, and government agencies. Situational exercises help students practice how to solve problems that they may face in their work. In addition, students have a better understanding of the conditions for professional development in career orientation.

Food and Beverage Management – BA228IU

This course is designed to help students improve and better understand the food service industry and the art and science of management. Areas of study include an overview of food and beverage operations, food service marketing, menu planning, nutrition concerns, menu cost and pricing strategies, production, service, beverage management, sanitation and safety issues, facility design and equipment, accounting, and food service automation.

The Professional Waiter – BA229IU

This course will discuss all the necessary information for you to learn what the job is about, how to prepare for it, what you need to know, and whether or not you have the personality to do the job well.

Interviews with waiters, waitresses, hiring managers, and restaurant owners provide the information that you need to supply what they are looking for in a good waitress. Whether you wish to work in a family-style restaurant, or you want to work in a fine dining establishment, this course will guide you through the information you need to have in order to make a good decision about your work, and possibly whether or not you can improve your situation by waiting tables

Hospitality Sales and Marketing – BA232IU

This course provides students with an understanding of the meaning and role of marketing in the hotel and restaurant business. Students will grasp the entire marketing management process in the hotel and restaurant industry: analysis – planning – implementation – control.

Able to analyze market opportunities, market segmentation, select target markets in accordance with the goals and resources of a hotel – restaurant business.

Able to plan marketing strategies in the hotel – restaurant industry, implement marketing – mix, sales marketing plan, organize and implement marketing programs, monitor and control marketing activities in the business.

Hotel Management and Operation – BA233IU

This course is designed to provide the students with a general understanding of the dynamics of the lodging industry, and specifically the operations and management of today’s modern hotels.

Hospitality Facilities Management – BA241IU

This course focuses on hospitality facilities as commercial investments, and how they can be developed for profit while meeting the needs of occupants and being environmentally sustainable. The course is presented in two parallel streams:

– Project Management: This stream analyses the practical issues of managing the development of hotel projects and managing completed properties for profit

– Design: This stream analyses why hotel architecture and interior design, and environmental sustainability, are essential components of commercial success.

Quality Management in the Hospitality – BA242IU

The course aims to provide students with an overview of quality and quality management and to be able to define it in the Hospitality Industry. “Quality” is a very broad term and can be used in many different situations, so it is difficult to define precisely. “Quality Management” aims to ensure that all processes involved in the delivery of a service are of the highest quality. Quality Management involves maintaining quality standards through monitoring and taking action when actual quality falls below these standards. “Quality Assurance” is a term used when a service provider ensures the quality of a service and allows customers access throughout the production process. Customer satisfaction is at the heart of Quality Management. Customers are becoming more sophisticated and demanding, demanding the highest quality of service from the service provider.

Service Management – BA243IU

Sales services are an essential part of today’s service-oriented business environment. Many graduates will work in the field of services marketing, so understanding the issues related to sales service management in this field is essential. The objective of this course is to provide students with an in-depth understanding of services marketing and the issues surrounding decision making in customer service management. Key topics include: consumer behavior in a service context, applying the 4Ps to services, managing the customer interface, and implementing service profitability strategies.

Supervision in the Hospitality – BA244IU

The course provides a foundation of knowledge for the position of supervisor in the hotel and restaurant industry combined with each professional skill. Students are equipped with knowledge to work with managers, customers, and employees. Situational exercises help students practice how to solve problems that they may face at work. In addition, students have a better understanding of the conditions for professional development in career orientation.

Revenue Management – BA245IU

Revenue management can be described as the formulation and solution of strategies and tactics to sell the right product/service to the right customer at the right time for the right price. In fact, to implement revenue management, it requires a set of techniques including using information system to establish baseline data, managing time constrained and perishable inventory, cost analysis and pricing strategy, and analyzing and segmenting customers to identify those time sensitive customers who will be willing to pay higher price toward deadline. Although it was developed by airlines, more and more hospitality organizations are implementing revenue management to maximize revenue and profits. As a result, there are high demands for well-trained revenue management personnel in the hospitality industry.

Revenue management has become an increasing popular subject to be taught in hospitality management programs. This course is designed for hospitality students who are interested in higher level managerial position responsible for the financial performance of a hotel. Topics covered will include a review of the historical development of revenue management, reservation systems, forecasting demand, inventory control, cost analysis, pricing strategy, channel management, and revenue management tactics (i.e., overbook, discount allocation, and demand management).

Resort Management and Development – BA246IU

This course provides an overview of resort management and operations. The scope of these industries will be discussed along with the principles of successful marketing, management, and development of a resort. This course will introduce students to the operations of modern day resorts, including ski, golf, and gaming resorts. This will include a review of the history of the growth of resorts in the United States, expansion of resorts worldwide, and their operations and characteristics. Students will gain exposure to the wide range and high level of services and activities expected by resort guests and offered by today’s resorts.

Food and Beverage Cost Control – BA248IU

Food, beverage and payroll systems, including standards determination; variable, semi-variable and fixed costs; the operating budget; income and cost control and menu pricing. Cost control simulation exercises implemented through software programs.

Housekeeping Operations & Management – BA254IU

This course provides students with information about the types of rooms in hotels, criteria for room types according to international standards, and management methods according to ISO 9000 and ISO 14000 standards. In addition, this course also helps students master room making techniques, specifically describes the steps of a room making staff, the work of a housekeeper’s secretary related to key keeping, mini bar management, laundry work… General concepts of laundry and ornamental plants.

Workshop 1 – BA256IU

The course is designed to provide students with soft skills and right attitude to succeed in university and future professional working environment. This course includes nine presentations made by guest speakers who are either directors/managers or experts. The presentations are scheduled in a systematic and scientific way to allow students to practice what they learn in class and to do teamwork assignments given by guest speakers.

Workshop 2 on Marketing – BA275IU

The course is designed to provide students with soft skills, practical knowledge, and appropriate attitudes aimed at supporting students to understand the professional working environment in the future, specifically in the marketing field. This course consists of eight sessions delivered by guest speakers who are either directors/managers or experts with at least five years of experience in their fields. Guest speakers present the relevant topics in a scientific and systematic method to encourage students to learn skills and knowledge from the industry.

The course emphasizes the connection between theoretical knowledge taught in the university and practical knowledge from the industry through the marketing-linked themes, including but not limited to brand management, working relationship between client and agencies, briefing and de-briefing, working procedure, setting personal goals, and so on.

Math for Business – BA282IU

The course will provide students with an understanding of fundamental mathematical techniques and methods to business context and management decision making. More specifically, the course will introduce the basic theory and concepts of Calculus, Linear Algebra and Optimization, with applications to management, economics, finance. Included topics are Mathematical Functions, Vectors and Matrices, Differentiation and Integration, Linear Programming.

Marketing Management – BA286IU

This course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market analysis, market segmentation, targeting and positioning, product development, promotion, distribution, and pricing.

Digital Marketing Strategy – BA288IU

This course offers an overview of digital marketing strategy development and implementation. Strategic frameworks and models are introduced to help you understand how to analyze digital marketing landscape, evaluate the effectiveness of different digital marketing tactics, and develop marketing plan that integrates multiple online and offline media. The complementary role of traditional and digital marketing along a customer journey will be highlighted. Trends, opportunities, and threats in the field will also be discussed. Business students who wish to enter the field of marketing and any students who wish to build their own brands through digital media would find this course useful. You will learn how to solve real problems in digital marketing through case discussions, individual and group project. You will also gain hands-on experiences in selected areas of digital marketing through assignments.

Social Media and Mobile Marketing – BA289IU

This course covers advertising, marketing, and communication strategies in the new media landscape of social media. You will get familiar with major social media services like Facebook, Twitter, Google+, LinkedIn, and others, as well as their marketing tools that can bring significant value to a business. You will learn how to build successful social media marketing strategies and track its effectiveness. In this course you will also learn about the mobile landscape marketing applications. The course will look at consumer mobile behavior – trends and usage and how to develop a mobile strategy. You will look at companies using SMS campaigns, QR codes, mobile Internet and mobile apps. You will also discuss mobile advertising and search and mobile campaign metrics measurement and ROI.

Digital Content Marketing – BA290IU

This course introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, it offers an in-depth view of the world of content marketing from a value-based perspective. The course also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The course also offers a good balance of both theory and practice and is suitable for advanced undergraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

AI in Marketing – BA291IU

This course dives deep into the integration of artificial intelligence (AI) within the marketing field, exploring its transformative effects on strategies, operations, and customer engagement. Students will gain a robust understanding of AI fundamentals, applications in marketing, and ethical considerations, enriched with practical exercises and case studies.

Digital Business – BA292IU

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organizations are becoming increasingly more ‘digital’, to capture value from new innovations, by cutting costs, enhancing performance, and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled to the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organizational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organization. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies and will present the plan as a business pitch. This module will be of particular interest to students planning on working in digital businesses or working in management consultancies.

Integrated Marketing Communications – BA293IU

This course provides an advanced-level overview of marketing communications in general. IMC is predicated on the effective and integrated administration of media and other tools that can be utilized to convey marketing messages in pursuit of marketing, communications, and overarching organizational goals. The course centers on a strategic approach to marketing communications that emphasizes the optimal impact that can be achieved through the coordinated utilization of various marketing communication tools and the integration of messages. The unit is responsible for examining the development, choice, and implementation of cohesive marketing messages that an organization can utilize across its diverse marketing and communication channels. Students will benefit from possessing a comprehensive comprehension of the intricacies of IMC and its diverse facets, as it will enable them to make informed and impactful decisions regarding marketing and general business operations.

Website Marketing – BA294IU

This course offers a comprehensive guide to effectively marketing a website. Covering essential concepts from creating a user-friendly website to harnessing various online marketing channels, students will learn the art and science of increasing their website’s visibility and user engagement.

Marketing Intelligence – BA295IU

Marketing Intelligence is an advanced, comprehensive market research course predicated on the idea that to understand customer attitudes, sentiments, behavior, and culture fully, both qualitative and quantitative research are necessary. The course covers how strategic business planning, brand-building insights, and sound marketing decision making are best served by applying an array of behavioral, social, and mathematical sciences and using them complementarily. Students learn how to select and execute the right research to obtain customer intelligence, make sense of it, and apply it to marketing problems. Among the questions Marketing Intelligence addresses are those marketers need to answer whether they are leading a small start-up or serving as a manager in a large corporation: How do I begin to understand the market for my product? How can I segment my customers? How do I know if customers need or want my product? How do I develop/modify my product and how can market research inform its design and improve the user’s experience (UX)? What are the best ways to position my product in the marketplace? How do I generate insights for advertising and evaluate reactions to my messages? How do I price my product? How many can I sell? What ethical considerations emanate from qualitative and quantitative market research?

Omnichannel Retailing – BA296IU

An examination of the organizing principles and strategies applied by retailers that market goods and/or services using a omnichannel retail business model. Emphasis will be placed on retailers involved in integrating operations of two or more channels including store, online, and/or catalog retail channels.

Influencer Marketing – BA297IU

In the realm of social media, influencers have emerged as a powerful force, generating billions of dollars in revenue annually. This comprehensive course delves into the world of influencers, guiding you through the process of understanding their role, becoming one yourself, and harnessing the influence of others to establish a robust and profitable brand. The course equips you with the essential knowledge to effectively navigate the influencer landscape, encompassing topics such as:

– Understanding the concept of influencers and their impact on social media marketing.

– Implementing effective social media marketing campaigns by leveraging the power of influencers, including strategies for selecting the most suitable influencers to reach your target audience.

– Exploring both organic and paid methods to cultivate your own social media influence and establish a strong online presence.

– Mastering the art of analyzing the effectiveness of influencer marketing campaigns to ensure optimal outcomes.

– Engaging in discussions on strategies for negotiating appropriate influencer contracts at various stages of reach, encompassing both micro-influencers (influencers with a moderate following) and national celebrities.

By completing this comprehensive course, you will gain the necessary skills and insights to effectively utilize influencer marketing to achieve your business goals and build a thriving brand in the ever-evolving landscape of social media.

Writing AE1 – EN007IU

This course provides students with comprehensive instructions and practice in essay writing, including transforming ideas into different functions of writing such as process description, cause-effect, comparison-contrast, argumentative, and paraphrase-summary essays. Throughout the whole course, students are required to read university-level texts to develop the ability to read critically and to respond accurately, coherently and academically in writing. Through providing them with crucial writing skills such as brainstorming, proofreading, documentation and editing, this course prepares the students for research paper writing in the next level of AE2 writing.

Listening AE1 – EN008IU

The course is designed to prepare students for effective listening and note-taking skills, so that they can pursue the courses in their majors without considerable difficulty. The course is therefore lecture-based in that the teaching and learning procedure is built up on lectures on a variety of topics such as business, science, and humanities.

Writing AE2 – EN011IU

This course introduces basic concepts in research paper writing, especially the role of generalizations, definitions, classifications, and the structure of a research paper to students who attend English- medium college or university. It also provides them with methods of developing and presenting an argument, a comparison or a contrast. Students are required to work on the tasks selected to maximize their exposure to written communication and are expected to become competent writers in the particular genre: the research paper. As writing is part of an integrated skill of reading and writing where reading serves as input to trigger writing, this course is designed to familiarize non-native students with academic literature in their major study by having them read and critically respond to texts of a variety of topics ranging from natural sciences such as biology to social sciences and humanities like education, linguistics and psychology.

Speaking AE2 – EN012IU

Giving presentations today becomes a vital skill for students to succeed not only in university but also at work in the future. However, this may be seen as a nerve-racking task, especially when presented in a foreign language. Speaking AE2 provides the students with the knowledge and skills needed to deliver effective presentations. To do this, the course covers many aspects of giving presentation: preparing and planning, using the appropriate language, applying effective visual aids, building up confidence, performing body language, dealing with questions and responding, etc.

World Economic Geography – PE007IU

This course provides various aspects of world economic geography in the era of globalization. In the world, the trend of global trade is increasing, world economic geography is essential for all those who want to know what is happening to their global economy. The course provides very basic concepts and terms in the study of economic geography. The lecturer will emphasize the geographical changes in the world economy. We will consider the geographical organization of economic activity in the world at different geographical scales (global, regional, local) as well as the relationship between geographical conditions and economic development in different states.

Critical Thinking – PE008IU

Critical Thinking studies a process which is indispensable to all educated persons–the process by which we develop and support our beliefs and evaluate the strength of arguments made by others in real-life situations. It includes practice in inductive and deductive reasoning, presentation of arguments in oral and written form, and analysis of the use of language to influence thought. The course also applies the reasoning process to other fields such as business, science, law, social science, ethics, and the arts.

Vietnamese History and Culture – PE010IU

To provide the students with basic understanding of the Vietnamese history and culture from historical perspectives

To equip students with the strategies and methods required to recognize deeply the fundamental transformations in Vietnamese history from the primitive era till now and the various elements of Vietnamese civilization and culture

To encourage a positive attitude towards Vietnamese Studies as a regional studies, to build up the students’ confidence in independent research on Vietnamese history and culture and culture as well as to raise their historical, socio – cultural awareness.

Philosophy of Marxism and Leninism – PE015IU

The subject equips students with basic knowledge of Marxist-Leninist philosophy. The subject equips students with basic content of worldview and philosophical methodology of Marxist-Leninist philosophy. Helps students apply knowledge of worldview and philosophical methodology of Marxist-Leninist philosophy creatively in cognitive and practical activities, in order to solve problems that the social life of the country and of the times is posing.

Political economics of Marxism and Leninism – PE016IU

The program content includes 6 chapters: Chapter 1 discusses the subject, research methods and functions of Marxist-Leninist Political Economy. Chapters 2 to 6 present the core content of Marxist-Leninist Political Economy according to the objectives of the subject. Specifically, issues such as: Goods, markets and the role of owners in a market economy; Production of surplus value in a market economy; Competition and monopoly in a market economy; Socialist-oriented market economy and beneficial economic relations in Vietnam; Industrialization, modernization and international economic integration in Vietnam.

Scientific socialism – PE017IU

The subject equips students with the basic contents of scientific socialism (one of the three components of Marxism-Leninism). It helps students apply the basic knowledge of scientific socialism creatively in cognitive and practical activities, in order to solve the problems that the social life of the country and of the times is posing.

History of Vietnamese Communist Party – PE018IU

The subject equips students with basic knowledge about the History of the Communist Party of Vietnam. Provides systematic and basic knowledge about the birth of the Communist Party of Vietnam (1920-1930), the Party’s leadership of the Vietnamese revolution during the period of struggle for power (1930-1945), in the two resistance wars against French colonialism and American invasion (1945-1975), in the cause of building and defending the fatherland during the period of the whole country’s transition to socialism, carrying out the renovation process (1975-2018). Through historical events and experiences of the Party’s leadership to build awareness of respect for objective truth, enhance pride and confidence in the Party’s leadership. Equip with scientific thinking methods about history, skills in selecting research materials, studying subjects and the ability to apply historical awareness to practical work, criticize the Party’s wrong notions about history.

Ho Chi Minh’s Thoughts – PE019IU

The subject equips students with basic knowledge about: Objects, research methods and significance of studying Ho Chi Minh’s ideology; about the foundation, process of formation and development of Ho Chi Minh’s ideology; about national independence and socialism; about the Communist Party and the State of Vietnam; about national solidarity and international solidarity; about culture, ethics and people.

General Law – PE021IU

This course is designed to provide students with general knowledge of the Vietnamese legal system and the laws that regulate major and important issues of civil, administrative, and the relationships between people and people as well as between people and the government. The main branches of law such as constitutional, administrative, civil, criminal, labor, and business will be introduced in more detail in this course.