{"id":10707,"date":"2022-06-08T13:00:51","date_gmt":"2022-06-08T06:00:51","guid":{"rendered":"https:\/\/jailike.com\/?p=10707"},"modified":"2022-06-08T14:59:56","modified_gmt":"2022-06-08T07:59:56","slug":"hoi-thao-the-future-of-work-case-studies-of-digital-transformation-in-asia","status":"publish","type":"post","link":"https:\/\/jailike.com\/hoi-thao-the-future-of-work-case-studies-of-digital-transformation-in-asia\/","title":{"rendered":"H\u1ed8I TH\u1ea2O THE FUTURE OF WORK: CASE STUDIES OF DIGITAL TRANSFORMATION IN ASIA"},"content":{"rendered":"

Ti\u1ebfp n\u1ed1i chu\u1ed7i H\u1ed9i th\u1ea3o v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cAI trong nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng\u201d, seminar th\u1ee9 4 mang t\u00ean The Future of Work: Case Studies of Digital Tranformation in Asia (t\u1ea1m d\u1ecbch: \u201cC\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai: C\u00e1c b\u00e0i h\u1ecdc t\u00ecnh hu\u1ed1ng v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Ch\u00e2u \u00c1\u201d) \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u01b0\u1eddng \u0110HQT t\u1ed5 ch\u1ee9c v\u00e0o chi\u1ec1u ng\u00e0y 26\/5\/2022. \u00a0<\/em><\/strong><\/p>\n

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Bu\u1ed5i h\u1ed9i th\u1ea3o The Future of Work: Case Studies of Digital Tranformation in Asia v\u1edbi ph\u1ea7n tr\u00ecnh b\u00e0y h\u1ea5p d\u1eabn c\u1ee7a PGS.TS. Felix Tan, \u0111\u1ebfn t\u1eeb tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf – \u0110\u1ea1i h\u1ecdc New South Wales (UNSW)<\/p><\/div>\n

Di\u1ec5n gi\u1ea3 c\u1ee7a h\u1ed9i th\u1ea3o l\u1ea7n th\u1ee9 t\u01b0 n\u00e0y l\u00e0 PGS.TS. Felix Tan, \u0111\u1ebfn t\u1eeb tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf – \u0110\u1ea1i h\u1ecdc New South Wales (UNSW), n\u01a1i c\u00f3 khoa H\u1ec7 th\u1ed1ng Th\u00f4ng tin Kinh doanh \u0111\u1ee9ng \u0111\u1ea7u n\u01b0\u1edbc \u00dac. B\u1ea3n th\u00e2n PGS.TS. Felix Tan c\u0169ng c\u00f3 nh\u1eefng th\u00e0nh t\u00edch v\u00f4 c\u00f9ng n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c H\u1ec7 th\u1ed1ng Th\u00f4ng tin khi \u00f4ng l\u00e0 nh\u00e0 s\u00e1ng l\u1eadp Ph\u00f2ng th\u1ef1c nghi\u1ec7m nghi\u00ean c\u1ee9u kinh doanh v\u1ec1 UNOVA v\u00e0 Ch\u00e2u \u00c1 t\u1ea1i UNSW, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c vinh danh l\u00e0 TOP c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u trong l\u0129nh v\u1ef1c Kinh doanh, Kinh t\u1ebf v\u00e0 Qu\u1ea3n l\u00fd t\u1ea1i T\u1ea1p ch\u00ed Nghi\u00ean c\u1ee9u th\u01b0\u1eddng ni\u00ean c\u1ee7a \u00dac n\u0103m 2021.<\/p>\n

T\u1ea1i H\u1ed9i th\u1ea3o, PGS.TS. Felix Tan cho bi\u1ebft hi\u1ec7n nay c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, gi\u00e1o s\u01b0 v\u00e0 b\u00e1o ch\u00ed ph\u01b0\u01a1ng T\u00e2y v\u1eabn c\u00f2n thi\u1ebfu nh\u1eadn th\u1ee9c v\u1ec1 b\u1ed1i c\u1ea3nh kinh t\u1ebf v\u00e0 x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam. V\u00ec v\u1eady, tr\u00e1ch nhi\u1ec7m chung c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00e0 t\u00ecm c\u00e1ch chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng v\u1ec1 kinh doanh c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam ra th\u1ebf gi\u1edbi. L\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y th\u00ec ch\u00fang ta s\u1ebd thu h\u00fat nhi\u1ec1u v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 cam k\u1ebft t\u1eeb n\u01b0\u1edbc ngo\u00e0i, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n \u1edf th\u1ebf gi\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 \u00f4ng c\u00f9ng UNSW mong s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi IU.<\/p>\n

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PGS.TS. Felix Tan tr\u00ecnh b\u00e0y nh\u1eefng n\u1ed9i dung li\u00ean quan t\u1edbi c\u00e2u chuy\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong th\u1eddi \u0111\u1ea1i h\u00f4m nay v\u00e0 c\u1ea3 t\u01b0\u01a1ng lai<\/p><\/div>\n

Ngo\u00e0i ra, PGS.TS. Felix Tan c\u00f2n mong mu\u1ed1n trong t\u01b0\u01a1ng lai c\u00f3 m\u1ed9t m\u00f4i tr\u01b0\u1eddng chung c\u00f3 th\u1ec3 c\u00f9ng nhau chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t v\u00e0 \u00fd ngh\u0129a c\u1ee7a ch\u00fang. PGS.TS. Felix Tan c\u0169ng k\u1ef3 v\u1ecdng UNSW v\u00e0 IU c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp l\u1eabn nhau, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft t\u1ed1t h\u01a1n cho nh\u1eefng v\u1ea5n \u0111\u1ec1 trong x\u00e3 h\u1ed9i nh\u1eb1m ph\u1ee5c v\u1ee5 c\u1ed9ng \u0111\u1ed3ng. \u201cCh\u00fang t\u00f4i mong \u0111c h\u1ee3p t\u00e1c v\u1edbi IU \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng n\u00e0y.\u201d<\/em> \u2013 \u00f4ng Tan n\u00f3i.<\/p>\n

PGS TS Felix Tan c\u0169ng nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c b\u00e0i h\u1ecdc t\u00ecnh hu\u1ed1ng, \u0111i\u1ec3m n\u1ed5i b\u1eadt trong c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a \u00f4ng. Theo \u00f4ng, c\u00e1c b\u00e0i h\u1ecdc t\u00ecnh hu\u1ed1ng th\u01b0\u1eddng l\u00e0 c\u00e1c b\u00e1o c\u00e1o v\u1ec1 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng, m\u1ed9t d\u1ef1 \u00e1n, hay m\u1ed9t \u0111\u1ec1 xu\u1ea5t c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c vi\u1ebft ra ho\u1eb7c vi\u1ebft l\u1ea1i cho d\u1ec5 hi\u1ec3u h\u01a1n khi hi\u1ec7n t\u01b0\u1ee3ng, d\u1ef1 \u00e1n v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u00f3 kh\u00f4ng r\u00f5 r\u00e0ng. \u00d4ng Tan nh\u1ea5n m\u1ea1nh: \u201cB\u00e0i h\u1ecdc t\u00ecnh hu\u1ed1ng l\u00e0 m\u1ed9t trong r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u. Nh\u01b0ng ch\u00fang t\u00f4i ch\u1ecdn case study \u0111\u1ec3 gi\u00fap c\u1ed9ng \u0111\u1ed3ng hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m k\u1ef9 thu\u1eadt d\u1ec5 d\u00e0ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 khi n\u00f3i v\u1ec1 AI, blockchain, machine learning th\u00ec c\u00e1c GS, TS s\u1ebd gi\u1ea3i th\u00edch theo \u00fd hi\u1ec3u c\u1ee7a h\u1ecd, c\u00e1c doanh nghi\u1ec7p s\u1ebd hi\u1ec3u theo c\u00e1ch kh\u00e1c. V\u00ec v\u1eady, case study l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, t\u1ed5ng h\u1ee3p ch\u00fang v\u00e0 vi\u1ebft l\u1ea1i ch\u00fang sao cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c.\u201d<\/em><\/p>\n

Ch\u1ee7 \u0111\u1ec1 ch\u00ednh m\u00e0 \u00f4ng Tan khai th\u00e1c l\u00e0 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf Ch\u00e2u \u00c1. T\u1ea1i sao l\u1ea1i \u0111\u1eb7t t\u00ean H\u1ed9i th\u1ea3o l\u00e0 \u201cThe Future of Work\u201d? C\u00f4ng vi\u1ec7c, vui ch\u01a1i v\u00e0 c\u1ea3 cu\u1ed9c s\u1ed1ng giao ti\u1ebfp x\u00e3 h\u1ed9i hi\u1ec7n nay b\u1ecb chi ph\u1ed1i r\u1ea5t nhi\u1ec1u b\u1edfi c\u00f4ng ngh\u1ec7. Trung b\u00ecnh 1 ng\u01b0\u1eddi d\u00e0nh h\u01a1n 5 ti\u1ebfng m\u1ed7i ng\u00e0y d\u00f9ng \u0111i\u1ec7n tho\u1ea1i. V\u00ec v\u1eady m\u00e0 t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c l\u00e0m v\u00e0 vi\u1ec7c ch\u01a1i \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u v\u00e0 s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 b\u1ecb \u0111\u1ea9y nhanh h\u01a1n v\u00ec d\u1ecbch b\u1ec7nh v\u1eeba qua. Tr\u01b0\u1edbc khi d\u1ecbch b\u00eanh x\u1ea3y ra, ch\u1eb3ng m\u1ea5y ng\u01b0\u1eddi bi\u1ebft Zoom v\u00e0 Team. Nh\u01b0ng r\u00f5 r\u00e0ng r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ef1ng c\u00f4ng ngh\u1ec7 \u0111\u00e3 ra \u0111\u1eddi \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u00fang ta khi l\u00e0m vi\u1ec7c v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c \u2013 \u201cThe Future of Work\u201d.<\/p>\n

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H\u1ed9i th\u1ea3o \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u00e1ch th\u1ee9c c\u1ee7a th\u1eddi \u0111\u1ea1i Internet v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 AI \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn c\u1ee7a sinh vi\u00ean tr\u01b0\u1eddng \u0110HQT<\/p><\/div>\n

V\u1eady th\u1ebf n\u00e0o l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1? M\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u00ednh l\u00e0 s\u1ef1 thay \u0111\u1ed5i, c\u00f3 th\u1ec3 theo h\u01b0\u1edbng t\u1ed1t l\u00ean ho\u1eb7c x\u1ea5u \u0111i, b\u1edfi c\u00f4ng ngh\u1ec7 lu\u00f4n c\u00f3 hai m\u1eb7t: t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c. V\u00ed d\u1ee5 nh\u01b0 Facebook l\u00e0 c\u00f4ng c\u1ee5 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho tin gi\u1ea3 ho\u1eb7c qu\u1ea3ng c\u00e1o gi\u1ea3 d\u1ed1i. Nh\u01b0ng ch\u1eafc ch\u1eafn nh\u1eefng \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c n\u00e0y kh\u00f4ng n\u1eb1m trong d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp Facebook. V\u00ec v\u1eady v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi d\u00f9ng, ch\u00fang ta c\u00f3 tr\u00e1ch nhi\u1ec7m xem x\u00e9t c\u1ea3 hai m\u1eb7t l\u1ee3i v\u00e0 h\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7, hi\u1ec3u \u0111\u01b0\u1ee3c h\u1eadu qu\u1ea3 v\u00e0 t\u00ecm ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft cho t\u01b0\u01a1ng lai.<\/p>\n

Ngo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o case study, PGS.TS c\u1ee7a UNSW c\u00f2n nh\u00ecn v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng \u0111a di\u1ec7n (multisided platform) nh\u01b0 Gojek, Grab, E-bay,\u2026l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua (\u0111\u00f4i khi c\u00f2n c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a ch\u00ednh ph\u1ee7) v\u00e0 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi c\u00f4ng ngh\u1ec7. \u201cV\u00ed d\u1ee5 nh\u01b0 b\u01b0\u1edbc v\u00e0o tr\u1ee5 s\u1edf Shopee b\u1ea1n s\u1ebd th\u1ea5y h\u00e0ng ngh\u00ecn l\u1eadp tr\u00ecnh vi\u00ean ng\u1ed3i c\u1ea1nh nhau, v\u1eadn h\u00e0ng v\u00e0 duy tr\u00ec n\u1ec1n t\u1ea3ng n\u00e0y\u201d <\/em>\u2013 PGS.TS. Felix Tan chia s\u1ebb t\u1ea1i bu\u1ed5i H\u1ed9i th\u1ea3o.<\/p>\n

N\u00f3i v\u1ec1 t\u01b0\u01a1ng lai, PGS.TS. Felix Tan cho bi\u1ebft s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c n\u1ed9i dung s\u00e1ng t\u1ea1o. \u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u cu\u1ed9c c\u00e1ch m\u1ea1ng trong m\u1ea3ng n\u00e0y, v\u00ed d\u1ee5 nh\u01b0 \u1edf H\u00e0n Qu\u1ed1c, c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i v\u1edbi nhau v\u00e0 hu\u1ea5n luy\u1ec7n tr\u1edf th\u00e0nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t n\u1eefa l\u00e0 H\u00e0n Qu\u1ed1c c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea3n s\u1eafc v\u0103n h\u00f3a c\u1ee7a h\u1ecd v\u00e0o c\u00e1c v\u0103n h\u00f3a ph\u1ea9m, v\u1ed1n l\u00e0 \u0111i\u1ec1u r\u1ea5t kh\u00f3. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 c\u1ea3 h\u1ec7 sinh th\u00e1i \u0111\u1eb1ng sau n\u00f3, bao g\u1ed3m c\u00e1c c\u00f4ng ty ch\u1ee7 qu\u1ea3n, \u0111\u1ea1i l\u00fd trung gian, ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n v\u00e0 ch\u00ednh ph\u1ee7.<\/p>\n

H\u1ed9i th\u1ea3o c\u0169ng chia s\u1ebb th\u00f4ng tin v\u1ec1 vi\u1ec7c ti\u1ebfp nh\u1eadn c\u00f4ng ngh\u1ec7 m\u1edbi c\u00f3 th\u1ec3 \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c tr\u00e1i v\u1edbi d\u1ef1 t\u00ednh ban \u0111\u1ea7u. Th\u1ee9 hai l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 m\u1edbi mu\u1ed1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i th\u00ec c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c t\u1eadp t\u1ee5c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111em nguy\u00ean m\u1eabu n\u01b0\u1edbc m\u00ecnh v\u00e0o n\u01b0\u1edbc b\u1ea1n. M\u1ed9t v\u00ed d\u1ee5 tr\u1ef1c quan nh\u1ea5t l\u00e0 Uber b\u1ecb Grab \u0111\u00e1nh b\u1eadt kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam do kh\u00f4ng x\u00e2y d\u1ef1ng c\u00e1c t\u00ednh n\u0103ng theo \u0111\u1eb7c t\u00ednh ng\u01b0\u1eddi Vi\u1ec7t hay Gojek v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng \u1edf Indonesia v\u00ec h\u1ecd \u0111\u01b0a \u0111\u01b0\u1ee3c t\u00ednh ch\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0o trong s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 h\u1ecd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 h\u01a1n. Th\u1ee9 ba l\u00e0 h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c b\u00ean trung gian. Nh\u1eefng ng\u01b0\u1eddi trung gian n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u m\u1ed1i quan h\u1ec7 \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ecd hi\u1ec3u r\u00f5 n\u01a1i m\u00ecnh s\u1ed1ng v\u00ec v\u1eady h\u00e3y \u1ee7ng h\u1ed9 v\u00e0 k\u00e9o h\u1ecd v\u1ec1 phe m\u00ecnh. Cu\u1ed1i c\u00f9ng l\u00e0 h\u00e3y x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

PGS.TS. Felix Tan \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh: \u201cM\u1ed7i ch\u00fang ta h\u00e3y vi\u1ebft n\u00ean c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang m\u00ecnh. H\u00e3y l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c gi\u1ea3ng vi\u00ean, gi\u00e1o s\u01b0 hay th\u1eadm ch\u00ed b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ec3 v\u1ec1 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u1ea3i ti\u1ebfn k\u1ef9 thu\u1eadt \u1edf Vi\u1ec7t Nam. C\u00f9ng l\u00fac \u0111\u00f3, h\u00e3y li\u00ean t\u1ee5c chau tru\u1ed1t v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.\u201d<\/em><\/p>\n

Ngo\u00e0i ra, Gi\u1ea3ng vi\u00ean c\u1ee7a UNSW c\u00f2n mang \u0111\u1ebfn m\u1ed9t tin vui v\u00e0o cu\u1ed1i bu\u1ed5i H\u1ed9i th\u1ea3o. Th\u00e1ng 9 t\u1edbi, UNSW s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n h\u1eefu h\u1ea3o v\u1edbi IU, \u00f4ng s\u1ebd quay l\u1ea1i IU v\u00e0 n\u00f3i r\u00f5 h\u01a1n v\u1ec1 c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai, c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n h\u00e0nh, nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u00e0m khi l\u00e0 m\u1ed9t nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u1ebb tu\u1ed5i, c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111\u00e2u l\u00e0 th\u00e1ch th\u1ee9c.<\/p>\n

\"\"

TS. Tr\u1ea7n Th\u1ecb Ng\u1ecdc Di\u1ec7p \u2013 Tr\u01b0\u1edfng Trung t\u00e2m \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 Chuy\u1ec3n giao C\u00f4ng ngh\u1ec7 tr\u01b0\u1eddng \u0110HQT \u2013 g\u1eedi th\u01b0 c\u00e1m \u01a1n c\u1ee7a nh\u00e0 tr\u01b0\u1eddng \u0111\u1ebfn di\u1ec5n gi\u1ea3 c\u1ee7a H\u1ed9i th\u1ea3o PGS.TS. Felix Tan<\/p><\/div>\n

PGS.TS. Tan c\u0169ng d\u00e0nh th\u1eddi gian khuy\u1ebfn kh\u00edch c\u00e1c b\u1ea1n sinh vi\u00ean n\u0103m 2, n\u0103m 3 c\u1ee7a IU b\u1eaft \u0111\u1ea7u t\u00ecm d\u1ef1 \u00e1n ho\u1eb7c t\u1ef1 ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n \u0111\u1ec3 l\u00e0m, d\u00f9 ch\u1ec9 \u1edf c\u1ea5p tr\u01b0\u1eddng hay \u0111\u1ecba ph\u01b0\u01a1ng. C\u00e1c k\u1ef9 n\u0103ng h\u1ecdc thu\u1eadt kh\u00e1c s\u1ebd kh\u00f4ng thu h\u00fat nh\u00e0 tuy\u1ec3n d\u1ee5ng b\u1eb1ng kinh nghi\u1ec7m ch\u1ea1y d\u1ef1 \u00e1n c\u1ee7a c\u00e1c b\u1ea1n. \u00d4ng Tan c\u0169ng t\u1ecf r\u00f5 s\u1ef1 vui m\u1eebng v\u00e0 \u1ee7ng h\u1ed9 khi \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn cu\u1ed9c thi \u2018IU Startup Demo Day\u201d v\u1eeba \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c.<\/p>\n

Chu\u1ed7i h\u1ed9i th\u1ea3o “AI trong nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng” \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/p>\n\n\n\n
V\u00e0 h\u1ecd \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec? N\u1ebfu mu\u1ed1n n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh tr\u1edf n\u00ean th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n t\u00ecm ra v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n m\u00e0 1 ng\u01b0\u1eddi \u0111ang g\u1eb7p \u2013 \u0111\u00e2y g\u1ecdi l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u201cthi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi dung l\u00e0m tr\u1ecdng t\u00e2m\u201d (user-centric design). M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec3 r\u1ea5t l\u1edbn m\u00e0 ASEAN \u0111ang \u0111\u1ed1i m\u1eb7t l\u00e0 s\u1ef1 ng\u1ea7n ng\u1ea1i tham gia v\u00e0o c\u00e1c m\u1ea1ng l\u01b0\u1edbi t\u00e0i ch\u00ednh (lack of financial participation). V\u00ed d\u1ee5 nh\u01b0 t\u00f4i s\u1ec9nh ra \u1edf Singapore v\u00e0 s\u1ed1ng \u1edf \u00dac 31 n\u0103m n\u00ean t\u00f4i hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng. T\u00f4i g\u1eedi ti\u1ec1n, vay ti\u1ec1n v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec1u t\u1eeb t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng, \u0111\u00e2y ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c \u201cth\u1ec3 ch\u1ebf h\u00f3a ng\u00e2n h\u00e0ng\u201d (institutionalized banking). R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00e2n v\u00f9ng n\u00f4ng th\u00f4n \u0110\u00f4ng Nam \u00c1 (\u0110NA) kh\u00f4ng quen v\u1edbi \u201cth\u1ec3 ch\u1ebf h\u00f3a ng\u00e2n h\u00e0ng\u201d (institutionalized banking), ngh\u0129a l\u00e0 h\u1ecd kh\u00f4ng tham gia v\u00e0o h\u1ec7 sinh th\u00e1i t\u00e0i ch\u00ednh c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 v\u00ec v\u1eady h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb h\u1ec7 th\u1ed1ng tr\u00ean, m\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1ef1 c\u00f3 1 m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh ri\u00eang trong c\u1ed9ng \u0111\u1ed3ng. V\u00ed d\u1ee5 nh\u01b0 l\u00e0 \u201cm\u00f4 h\u00ecnh ti\u1ebft ki\u1ec7m nh\u1ecf l\u1ebb\u201d (microsaving model) ho\u1eb7c l\u00e0m vi\u1ec7c v\u1edbi ng\u01b0\u1eddi cho vay (middlemen). C\u00e1c m\u00f4 h\u00ecnh tr\u00ean g\u1ecdi l\u00e0 h\u00ecnh th\u1ee9c \u201cng\u00e2n h\u00e0ng v\u00f4 th\u1ec3 ch\u1ebf\u201d (non- institutionalized banking) v\u00e0 khi\u1ebfn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf \u0110NA kh\u00f4ng c\u00f3 t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng ri\u00eang. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1ec7 l\u1ee5y nh\u01b0 ph\u1ee5 n\u1eef ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ee9c lao \u0111\u1ed9ng thu\u1ea7n t\u00fay c\u1ee7a \u0111\u00e0n \u00f4ng khi\u1ebfn ch\u1ebf \u0111\u1ed9 ph\u1ee5 quy\u1ec1n th\u1ed1ng tr\u1ecb.<\/em><\/p>\n

V\u1eady th\u00ec s\u1ef1 \u0111i l\u00ean c\u1ee7a 1 s\u1ed1 c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 thay \u0111\u1ed5i n\u00e0o cho nh\u1eefng v\u1ea5n n\u1ea1n n\u00eau tr\u00ean? S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed phi t\u1ed1c m\u00e3 trong su\u1ed1t 10 n\u0103m qua \u1edf Ch\u00e2u \u00c1. V\u00ed d\u1ee5 nh\u01b0 thu\u1eadt ng\u1eef \u201cO2O\u201d (online to offline v\u00e0 offline to online) ngh\u0129a l\u00e0 \u0111\u1ed3 b\u1ea1n mua online th\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 khi c\u00f2n t\u1ed1t ngang ho\u1eb7c t\u1ed1t h\u01a1n c\u1ea3 \u0111\u1ed3 b\u1ea1n mua tr\u1ef1c ti\u1ebfp b\u00ean ngo\u00e0i. T\u1ed1c \u0111\u1ed9 nh\u1eadn h\u00e0ng c\u0169ng nhanh h\u01a1n v\u00e0 th\u1eadm ch\u00ed s\u00e0n online c\u00f2n c\u00f3 nh\u1eefng KOL h\u01b0\u1edbng d\u1eabn hay khuy\u00ean b\u1ea1n n\u00ean mua c\u00e1i g\u00ec b\u1eb1ng h\u00ecnh th\u1ee9c live streaming. T\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh th\u00e1i n\u00e0y g\u1ecdi l\u00e0 \u201cH\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb ki\u1ec3u m\u1edbi\u201d (New Retail). C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ea7u t\u01b0 r\u1ea5t m\u1ea1nh v\u00e0o m\u1ea3ng n\u00e0y. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c nh\u00e2n v\u1eadt b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c thu\u00ea v\u00e0 tr\u1ea3 l\u01b0\u01a1ng nh\u01b0 1 nh\u00e2n vi\u00ean to\u00e0n th\u1eddi gian \u0111\u1ec3 b\u00e1n 1 m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3 cho 1 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. V\u00e0 v\u00ec v\u1eady c\u00e1c Tiktoker, Youtuber 1 ng\u00e0y n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec7n tho\u1ea1i t\u1eeb 1 agency v\u00e0 \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 b\u00e1n h\u00e0ng. Ngo\u00e0i ra, c\u00f4ng ngh\u1ec7 gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u1eadn h\u00e0nh, gi\u1ea3m gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng, x\u0103ng xe v\u00e0 k\u00edch c\u1ea7u mua s\u1eafm cao h\u01a1n b\u1eb1ng h\u00ecnh th\u1ee9c \u201cmua m\u1edf r\u1ed9ng\/mua lan t\u1ecfa\u201d (Network buying), ngh\u0129a l\u00e0 \u0111\u00e3 mua l\u00e0 mua 1 nh\u00f3m \u0111\u1ed3 \u0111i c\u00f9ng nhau. <\/em><\/p>\n

C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi ph\u1ed1i n\u1ec1n kinh doanh v\u00e0 v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u00e0i ch\u00ednh c\u00f4ng ngh\u1ec7 nh\u01b0ng c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00e0y l\u1ea1i s\u1ed1ng nh\u1edd th\u1ebb t\u00edn d\u1ee5ng\/v\u00ed \u0111i\u1ec7n t\u1eed. Ch\u00fang v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c chuy\u1ec3n ti\u1ec1n online. V\u00ed d\u1ee5 nh\u01b0 \u1edf Indonesia, nh\u1eefng c\u00f4ng ty v\u1ec1 th\u1ebb t\u00edn d\u1ee5ng v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed c\u00f2n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n c\u1ea3 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u00fang th\u1ef1c s\u1ef1 gi\u00fap \u00edch nh\u1eefng ng\u01b0\u1eddi \u1edf t\u1ea7ng l\u1edbp d\u01b0\u1edbi, nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 t\u1ef1 do, kh\u00f4ng c\u00f3 h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng ch\u00ednh th\u1ed1ng. Nh\u1eefng h\u00ecnh th\u1ee9c thanh to\u00e1n tr\u00ean t\u1ea1o ra c\u00e1ch k\u1ebft n\u1ed1i v\u00e0 tr\u1ea3 l\u01b0\u01a1ng cho nh\u1eefng ng\u01b0\u1eddi n\u00e0y k\u1ec3 c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng. Nh\u1edd v\u1eady m\u00e0 thay \u0111\u1ed5i nh\u1eefng \u0111\u1ecbnh ki\u1ebfn x\u00e3 h\u1ed9i, gi\u00fap ph\u1ee5 n\u1eef giao d\u1ecbch ti\u1ec1n tr\u00ean m\u1ea1ng hay ph\u00e1 v\u1ee1 c\u00e1c ph\u01b0\u01a1ng t\u1ee9c truy\u1ec1n th\u1ed1ng m\u00e0 c\u00e1c c\u00f4ng ty ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng; \u0111\u1ed3ng th\u1eddi thay \u0111\u1ed5i kh\u00e1i ni\u1ec7m v\u1ec1 ti\u1ec1n b\u1ea1c khi kh\u00f4ng m\u1ea5y ai d\u00f9ng ti\u1ec1n m\u1eb7t hay v\u00ed n\u1eefa. <\/em><\/p>\n

PGS.TS. Felix Tan – UNSW<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp n\u1ed1i chu\u1ed7i H\u1ed9i th\u1ea3o v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cAI trong nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng\u201d, seminar th\u1ee9 4 mang t\u00ean The Future of Work: Case Studies of Digital Tranformation in […]<\/p>\n","protected":false},"author":9,"featured_media":10716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-10707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-chung"],"_links":{"self":[{"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/posts\/10707"}],"collection":[{"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/comments?post=10707"}],"version-history":[{"count":4,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/posts\/10707\/revisions"}],"predecessor-version":[{"id":10717,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/posts\/10707\/revisions\/10717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/media\/10716"}],"wp:attachment":[{"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/media?parent=10707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/categories?post=10707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jailike.com\/wp-json\/wp\/v2\/tags?post=10707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}